The guiding philosophy of heritage foods is to help the smaller farms in selling their products in the market, thus ensuring that these smaller farms are able to survive the threat of extinction. The threat of extinction is from the organized food-processing sector that has been ignoring the smaller farm business and their products. Heritage foods form a conduit between product manufacturing, preservation and effective use of land; of the smaller farms.
Heritage foods, also takes up the role of counselling and spreading awareness among the consumer regarding the differences between a small farms and from food processing unit, their advantages and disadvantages. How the particular food product was manufactured, what processes and techniques were used in formation of the product? The emphasis of heritage foods is to spread awareness amongst regular consumer regarding the advantages of the traditional techniques of food preparation along with the maintaining the nutritional value of the product.
The focus area of Heritage foods is to facilitate the farmers in the distribution and selling of their products in the market, ensuring that the consumers get a chance to have the option of availability of traditional foods for consumption. The philosophy of the company is to promote the consumption of farm food produced with the use of traditional methods and ensuring that the consumers have full knowledge of the origin and production details of the product that they are consuming.